Events & Sports

Hyundai sees football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing their passion for football and building an emotional connection. Through its football sponsorship, Hyundai aims to position itself as a brand bringing the excitement of the world's greatest game to football fans all over the world. Hyundai is deeply committed to supporting and furthering the development of the beautiful game. Ground transportation is critical to the successful staging of an international event like the FIFA World Cup™. Without a large fleet of modern vehicles that offer reliability, comfort and safety, the smooth operation of such mammoth scale event is unimaginable. Having proven itself as a dependable partner and vehicle supplier in a number of FIFA competitions including the 2002 and 2006 FIFA World Cup™, Hyundai has once again taken the opportunity to play a major role as the ground transportation provider for the FIFA World Cup™2010.

For the 2006 FIFA World Cup Germany™, 899 Hyundai passenger cars/vans and 2,700 buses were at the disposal of FIFA officials, national teams, and members of the organizing committee, referees and media representatives. Hyundai provided the fleet of buses that were used for the inter-city shuttle services, as well for the transportation of the 32 national teams which were decorated with the national team color, flag and slogans.

In order to comply with the Green Goal initiative, Hyundai has also provided two fuel cell vehicles (Tucson) and one fuel cell bus that transported the guests in Germany to and from the stadium in Munich. These vehicles not only demonstrated Hyundai's advanced level of technologey in the area of eco-friendly vehicles, but also served as an example of the conscientious use of increasingly scarce natural resources.

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