Introduction to Hyundai Automotive South Africa

Associated Motor Holdings, a division of Imperial Holdings, announced during April 2000 that they had signed a distribution agreement with Hyundai Motor Company in Korea to import and distribute of Hyundai vehicles and parts for Southern Africa. Today, more than 9 years later, Hyundai Automotive SA is still committed to becoming the best automotive brand in South Africa.

Hyundai Motor Company Korea

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 2.8 million vehicles globally in 2008, posting sales of US$25.6 billion on a non-consolidated basis (using the average currency exchange of 1257.5 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.

Hyundai Motor Company Korea has also displayed a high level of commitment to the AMH operation and to Southern Africa’s future, both from an economic and political point of view. With this in mind, the message from Imperial, AMH and Hyundai Motor Company Korea is clearly that we are all serious about the automotive market and that we are in South Africa to stay.

Hyundai Automotive South Africa was selected as the Global distributor of the Year in 2005, which only serves to confirm the importance of South Africa to Hyundai Motor Co.

Hyundai Automotive South Africa (Pty) Ltd

Hyundai Automotive South Africa in partnership with Associated Motor Holdings will ensure that the needs of all our customers are met and that the highest level of service is provided. Hyundai SA will ensure that every aspect of the motor ownership experience is in place; from the purchase, to servicing and parts availability.

Many of the Dealerships in the Hyundai network have a long and well respected history in the motor trade and the dedication and expertise that have brought them to these positions will undoubtedly form the foundation for customer care in the future.

Since inception, Hyundai SA has established a network of over 80 dealerships in Southern Africa, including Namibia and Botswana. Hyundai has a wide range of products and have a particularly good name for maintaining high customer service standards.

The team at Hyundai Automotive South Africa took on an enormous challenge in 2000, with the acquisition of the Hyundai franchise, but the steady growth of vehicle sales, and return to form of the brand, amongst the South African motoring public, is no surprise.

Hyundai Automotive South Africa will continue to expand its model range, and facilities ahead of demand, to ensure that it leads, rather than follows, in the Automotive Industry.

Our mission is clear: To grow our brand, on a reputation built on integrity; recognizable style, reliability and superior build quality.

Hyundai Automotive South Africa’s Managing Director, Mr. Alan Ross says:

“When we took on this challenge, we knew what we had to accomplish, and we understood that it wasn’t going to be easy, but; “What the mind of a man can conceive and believe, the mind of a man can achieve.”

"This has been our strategy from the beginning and we haven’t looked back for a moment…”

Hyundai was founded in 1946 in Seoul, Korea. The name ‘Hyundai’ literally means ‘Modern era’, and from the very start the company quickly adopted a passion for progress which has been our hallmark ever since.

In less than 50 years, the Hyundai group has become a world leader in building everything from ships to microchips, including consumer electronics, oil rigs and massive infrastructure projects.

We even have our own steel blast furnace to process raw materials, many of which come from Australia, which provides enhanced quality control over our products.

The Hyundai Motor Company

The Hyundai Motor Company was founded in 1967. It produced Korea’s first locally designed car in 1976, and now produces close to four million cars and commercial vehicles a year. Today, Hyundai employs over 68,000 people around the globe. We have manufacturing plants in Korea, India, the USA and the Czech Republic, and joint venture plants in China, Turkey, South-East Asia, South America, Africa and Russia.
Hyundai is growing into a brand appreciated by its customers by continuously striving to achieve the single goal of making excellent quality products with an emphasis on exceeding customer expectations.

Hyundai now ranks as the world’s fifth largest automotive corporation. What’s more, Hyundai annually invests billions of dollars in research and development to continuously bring you eye-catching, practical cars that are safer and more efficient than ever before.

The Hyundai logo may look like the first letter of our name, but it also symbolizes two people—the company and customer—shaking hands. Nowadays, with the value of a handshake declining, our promise to customers remains intact, in the form of a 5year/150 000km warranty on each and every car.

New Thinking. New Possibilities.

  • 1960s

    Incorporation of Hyundai Motor Company

  • 1970s

    Launch of Hyundai Pony - The first Korean passenger car

  • 1980 - 1985

    1983 - Incorporation of the Canadian subsidiary HMC

    1984 - Launch of Excel

    1985 - Incorporation of the U.S. subsidiary HMA

  • 1986 - 1989

    1986 - Launch of Grandeur, Hyundai’s large-sized luxury car; first export of Excel to the U.S. 
    1987 - Best sales of Excel in U.S. compact car category for the 3rd consecutive year 
    1988 - Launch of Sonanta, Hyundai’s mid-sized luxury sedan 
    1989 - Excel exceeds 1 million units in overseas exports 

  • 1990-1995

    1990 - Launch of Elantra, Scoupe
    1991 - Release of the first Korean-developed Alpha engine. Development of electric car; launch of Galloper
    1992 - Development of HCD-I, Korea's first concept car
    1993 - Launch of Sonata II; development of concept car HCD-II
    1994 - Hyundai exceeds 1 million units in annual production; launch of Accent. Development of solar-powered and hydrogen fuel cell vehicles
    1995 - Launch Avante; development of concept car HCD-III

  • 1996-1999

    1996 - Hyundai exceeds 10 million units in cumulative production (all models combined). Completion of Namyang Technical Research centre. Launch of Dynasty, Tiburon
    1997 - Completion of Turkey plant; independent development Epsilon engine
    1998 - Acquisition of Kia Motors; completion of Indian plant. Launch of Grandeur XG, EF Sonata; development of 2nd solar-powered vehicle. Independent development of world-class high-performance V6 Delta engine
    1999 - Development of Korea's first automotive fuel cell battery. Launch of ultr-large sedan Equus, Verna, Trajet XG

  • 2001

    • Launch of sports coupe Tuscani, Terracan, Lavita 
    • Santa Fe selected as No. 1 in U.S. customer satisfaction survey 
    • HMA receives J.D. Power’s presidential award 
    • Unveiling of Korea’s first fuel cell-powered Santa Fe 
    • Unveiling of concept car HCD-VI
  • 2002

    • Launch of Chinese-produced Elantra model
    • Sonata selected as No. 1 by J.D. Power in performance, driving, and design research
    • Completion of California Design & Technical centre
  • 2003

    • Hyundai exceeds 1 million units and USD 10 billion in exports
    • Completion of Europe Technical centre
    • Hyundai is the first to rank No. 1 in Korean Industry Customer Satisfaction for the 10th consecutive year
    • Hyundai is the first in the automotive industry to officially proclaim “Global Environmental Management”
  • 2005

    • Completion of U.S. proving ground, Technical centre, and plant in Alabama
    • Hyundai is selected as the Official Partner of FIFA from 2007 to 2014
    • President Mong-Koo Chung named Best CEO in the automotive sector by Automotive
    • Hyundai enters 100 Best Global Brands
    • President Mong-Koo Chung named as Best CEO of 2004 by Business
  • 2006

    • Hyundai ranks No. 1 in the general brand category of J.D. Power’s Initial Quality Study (IQS) index
    • Hyundai Motor Group reaches 6th worldwide in total production
    • Hyundai selected among 100 Best Global Brands for 2nd consecutive year
  • 2007

    • Hyundai exceeds 5 million units in cumulative sales in U.S.; completion of Brazil plant CKD
    • Unveiling of the 3rd generation fuel cell concept car iBlue at the Frankfurt Motor Show
    • i30 selected as Australia’s Best Car of the Year
    • Hyundai awarded President’s Medal by Korean gov’t for environmental management
  • 2008

    • World premiere of the eco-friendly concept car i-mode at the Geneva Motor Show
    • Completion of the 2nd plant in Beijing with annual production capacity of 3 million units
    • Hyundai achieves No. 1 in National Customer Satisfaction Index for 8th consecutive year
    • Development of next-generation eco-friendly passenger diesel R-engine
  • 2009

    • Genesis awarded North American Car of the Year
    • Hyundai ranks No. 1 in the general brand category by J.D. Power’s 2009 new car quality survey
    • Hyundai reaches 69th in global brand value as published by Business Week
    • Tau engine selected among Ward’s Auto 10 Best Engines for 2nd consecutive year and receives 2009 Korean Technology Award’s Presidential Prize
  • 2010

    • Hyundai selected as No. 1 Asian brand in customer service satisfaction and No. 1 in durability for 3rd consecutive year by J.D. Power
    • Genesis and Tucson ix selected as “safest car” by U.S. IIHS and No. 1 in U.S. customer satisfaction
    • Official sponsor of the 2010 South Africa World Cup
    • Development of hydrogen fuel cell vehicle Tucson ix
  • 2011

    • Official announcement of Hyundai’s new brand direction and slogan “NEW THINKING. NEW POSSIBILITIES.” at the North American International Auto Show
    • Signing of deal to become the first official car partner of the International Cricket Council (ICC) from 2011 to 2015
    • Hyundai ranks 11th among Inter brand’s 50 Best Global Green Brands
    • Elantra awarded North American Car of the Year
  • 2012

    • Elantra wins 2012 South African Car Of the Year award
    • Elantra wins North American Car Of the Year award
    • Elantra wins Canadian Car Of the Year award
    • i-oniq concept car shown in Geneva
    • Hyundai sponsors UEFA EURO 2012™ tournament
  • 2013

    •  Hyundai wins 'Concept Car of the Year' award for HCD-14 Genesis Concept.
    • HCD- 14 Genesis Concept wins award for “Most Significant Concept Vehicle of the Year."

Hyundai Commercial

In global vehicle manufacturing terms, Hyundai Motor Company is a relatively young company, with the first vehicle rolling off the line in 1967. This has not prevented them from fast becoming one of the top five automotive manufacturer’s in the world. In fact, the company’s youthful enthusiasm and energy has helped it achieve successes that other, more historic manufacturers can only dream of.
Hyundai Motor Company opened its first plant exclusively for the manufacturing of commercial vehicles in 1995 in JeonJu, South Korea. The plant stretches over a land area of 1 300 000 m² and 400 000 m² of floor space, making it one of the largest commercial vehicle manufacturing facilities in the world. Hyundai is able to roll out 107 600 medium and heavy duty trucks as well as 17 400 buses from this facility every year. 
Charged with the distribution of Hyundai’s passenger and commercial vehicles in South Africa, Hyundai Automotive South Africa has experienced tremendous growth. Hyundai vehicles have become a familiar sight on our roads. Vehicles such as the Atos, Getz, Tucson and H100 Bakkie all form part of this brand and the success of these models have given Hyundai a firm footing in this country.
The H100 in particular is the light commercial vehicle of choice for many contractors and delivery companies. Recently Hyundai expanded its offering in the light commercial vehicle segment with the introduction of the H1 Wagon, a nine seat van, and the H1 Panel Van, a useful addition to any company fleet.
In addition to its popular range of light commercial vehicles Hyundai also offers a range of medium commercial vehicles. 
The 3 ton HD65 and 4 ton HD72 medium commercial trucks offer customers a versatile array of applications. The HD72 is also available as a tipper truck.

concept cars

Concept cars are the automobile's ambition and passion for tomorrow. Concept cars hold our dreams and hopes for the future. Hyundai's concept cars continue to surprise and satisfy while pointing the way to the cars of the future.

HCD Series: Two major awards for HCD-14 Genesis Concept

Hyundai received the 2013 “Concept Car of the Year” award for the HCD-14 Genesis Concept. The vehicle was also awarded the “Most Significant Concept Vehicle of the Year” title for scoring the highest among the category winning concepts. HCD-14 debuted Hyundai’s design direction for future premium vehicles at the North American International Auto Show in Detroit earlier this year.

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HED Series: A futuristic concept car that embodies the needs of European customers

The HED series developed by Hyundai’s European design center, which began with the HED-I small MPV (Multi-Purpose Vehicle) concept car at the Geneva Motor Show, has continued with the 2006 Genus (HED-II) and Arnejs (HED-III), the 2007 eco-friendly QarmaQ (HED-IV) using new materials; the 2008 i-Mode (HED-V) eco-friendly concept car, and the 2009 ix-onic (HEDVI) mass-production concept car. Hyundai has once again proven its advanced technical ability with the i–flow (HED-VII), which debuted at the 2010 Geneva Motor Show.

HCD Series: Harmonizing the quality and feeling desired by North American customers

The Helion, which debuted at the L.A. Auto Show, received rave reviews for its quality and design as a small crossover concept car combining futuristic coupe styling with the multifunctionality of an SUV. The Genesis coupe also entered the North American psyche with its uniquely sensual design, harmonizing the HCD-VIII and HCD-IX. The U.S. design center got a big response with the debut of the Nuvis (HCD-XI) concept car, which implements Hyundai’s eco-friendly “blue-drive” development strategy, at the 2009 New York Motor Show; in 2011 at Detroit, the small CUV concept car Curb (HCD-XII) turned heads at its debut.

HND Series: A preview of the dream car

The Namyang design center, the base camp for car development, has debuted concept cars including the Veloster, Accent SR, and Portico. In 2009 it triggered a great response from the automobile industry with concept cars that combined design and utility -- the Blue-Will, a follow-up on Hyundai’s first plug-in hybrid, and the ix-Metro, a hybrid CUV. The Blue2 (HND-XI) which debuted at the 2011 Seoul Motor Show, is a fuel-cell vehicle with a sporty and luxury style that embodies the development of futuristic sedans and the solidification of Hyundai’s fuel cell market. Hyundai will continue to accelerate the development of concept cars based on the “Blue Drive” strategy.


 Hyundai i-flow concept car. 

Innovative Technology

New and innovative technology presents a new standard for superior vehicles

Just as the future requires stepping beyond yesterday’s bounds, now Hyundai is being reborn with technology that eliminates the old barriers around the automobile. Hyundai stands at the very center of the cutting-edge technologies that are moving the global automotive market.

Power train: A strong heart and a sensitive transmission

From compacts to passenger and commercial vehicles, the power train center is the heart of every car. With independently made engines, transmissions and eco-friendly exhaust systems are developed by Hyundai, and are recognized as the strongest in their class.

Inimitable performance

The history of Hyundai’s automotive engines began in 1991 with the Alpha engine, marking the birth of independent Korean automotive technology. In 2004, Hyundai’s Zeta engine became the first exported from Korea to a developed country, displaying the technical ability of the Korean auto industry and raising Hyundai’s brand recognition. In 2009, the R passenger diesel engine was developed, which was met Euro-5 regulations and classified as a low-emission engine for the Seoul metropolitan region. The Tau engine has received the “Ward’s Top 10 Best Engines” award, known as the Academy Awards for engines, for three straight years from 2008 to 2010. In 2010, with the development of the Theta GDi engine, which improved fuel economy and had the highest motor performance in its class, Hyundai’s engine technology again raised the bar.

Development of eco-friendly transmissions

Hyundai is doing its utmost to develop high-performance eco-friendly transmissions that implement diverse customer needs to lead the global transmission market. In particular, with the successful development of the six-speed 2WD automatic transmission in 2009 and the hybrid CVT (continuously variable transmission) for LPi use, we have achieved a level of cutting-edge technology that places us in a leading position on the international market. In addition, in 2011 we were the first automotive firm to debut an eight-speed RWD automatic transmission, thus boasting the world’s top level of technical ability.

Eco-friendly emissions system

The power train center is accelerating the development of power trains for hybrid vehicles. It is also working on improved motor efficiency and low-friction technology, along with reduced weight methods to improve fuel efficiency and minimize air pollution due to automotive gas emissions. In addition, a highly-efficient emissions gas cleaning system is being developed that reduces harmful gases emitted from the low-pollution engine, which not only responds to increasing restrictions on emissions but also leads the way in the production of eco-friendly vehicles.