It kicked off 2015 with a buzz-generating surprise debut at the North American International Auto Show in January, and now the popular Hyundai Santa Cruz has earned the title Concept Truck of the Year at the 14th North American Concept Vehicle of the Year (NACVOTY) Awards at the Concours d’Elegance of America at St. John’s.
Two hydrogen pioneers have taken real-world zero-emission motoring to a new level by driving a Hyundai ix35 Fuel Cell 2 383 km in 24 hours. Arnt-Gøran Hartvig, a sports scientist, and Marius Bornstein, a Master of Physics, travelled around the clock on public roads in Germany, emitting nothing but water vapour from the ground-breaking fuel cell electric vehicle.
After mixed fortunes at Rally Finland earlier in August, the Hyundai Motorsport team returns to the scene of an historic first and second place in 2014 as it tackles Rallye Deutschland, round nine of the 2015 World Rally Championship (WRC).
Hyundai Motor's pioneering "A Message to Space" campaign has won three Bronze Lions in the Film Craft, Direct and Outdoor categories at the 2015 Cannes Lions International Festival of Creativity.
Korean brands are performing better than ever in the JD Power Initial Quality Study and, according to JD Power, the Koreans continue to widen the quality gap with other automakers, while Japanese makes collectively fall below industry average for the first time in 29 years.